There is no better way to attract people’s attention to your knowledge of a subject, and the value of your opinion on the subject, than by writing about it in an informed and intelligent manner. One of the increasingly popular ways of doing this is article writing.
In the past, the world of writing was in the sole command of people who had jobs in the industry or were published authors. Becoming a published author is one of the most difficult things to do in the business world, because there are so many people who want to do it, and relatively little money to hand out to authors. However, the Internet has kindly played a part.
These days it is very easy to set up a blog, and write about the subjects you read other – often less talented – authors writing about in the press every day. If a blog is good, it will pick up a readership. You can promote it, too, by submitting your writing to an article bank site like Ezine, which will publish it if it meets their standards, and often propel it to a high level in Google’s rankings.
If you have a website to which you are looking to drive traffic, then writing articles and submitting them to online publishers is an excellent idea. It gives people something to base their visit on, and demonstrates that your site is worth visiting. It is easier to get published online than in the often conservative world of print writing, and it can be a valuable step on the road.
The word “expert” has been overused through time, in some cases being used to describe anyone who has ever had even a passing interest in a subject. For those who pay attention to such things, there is however a real benefit to being considered an expert, and to having the ear of a true expert when looking for advice. When looking to get traffic to your website, showing expertise in your chosen area is certainly no bad thing.
Let’s assume for the sake of example that your area of expertise is tennis. Since an early age you have watched it, played it, read about it and talked about it. You decide to set up an online tennis store selling memorabilia and kit for the sport. People are far more likely to pay attention to your efforts if you show that you are someone “in the know” when it comes to tennis – and the quickest way to do this is to show your expertise online. You can join a tennis forum and post on there, or set up a blog dealing with tennis news.
It helps if you can look at the subject in a relatively innovative way – with a touch of humor, or by focusing on an often ignored aspect of it. By doing this you will carve out a reputation as someone who not only writes well, but has their own ideas and is worth reading for the fresh perspective they bring to the subject. Any business ventures you start online in the future will benefit from this reputation.
People have acclimatized with surprising speed to the Internet, with a take-up and a learning process that seems to have taken everything that we learned from the creation of the telephone exchange and pressed fast-forward. While the first telephone directory appeared many years after telephones were invented, the Internet’s own directory – search engines – have become a very firm friend to almost all of us, most of whom use one every day. Indeed, the verb “to Google” has become a commonly used term, to the extent where it is for many people the generic way of describing any online search.
If you want your site to be seen by any kind of wide audience, it is essential that you submit it to search engines. This sounds like a lot of effort – especially if you have had a site picked up by Google or other search engines without submitting it – but it is really worth the effort, because it will see the site picked up more thoroughly, and a lot quicker, than if you do not submit it. In the online world, the sooner you pick up momentum the more you can increase it.
Indeed, it is not that much effort to submit your site to a search engine. Most sites will have a simple form to fill in, which simply entails entering the URL of your site and a few simple comments and keywords explaining what it is about. Almost instantly, the “crawling” software will visit your site and start the process of ranking it, and within days your site will be appearing to anyone who searches for sites in your niche.